Visa and LALIGA Announce Official Partnership in MENA
MENA, 17 September 2026 — Visa and LALIGA today announced a regional partnership naming Visa the Official Partner of LALIGA in the Middle East and North Africa (MENA).
The partnership brings together Visa’s payments expertise and LALIGA’s global reach to deepen engagement with fans across MENA. Visa and LALIGA will collaborate on integrated marketing, digital content and fan-focused initiatives that offer supporters new ways to connect with the competition throughout the season.
Tarek Abdalla, Senior Vice President, CMO, Central and Eastern Europe, Middle East and Africa, Visa, said: “Football is one of the region’s biggest passion points and LALIGA is one of the world’s most followed football leagues, with a huge fan base across MENA. As the Official Partner of LALIGA in the MENA region, we are excited to bring fans closer to the competition through engaging content and unforgettable experiences, while making access to the moments they love easier, more seamless and more connected through digital payments.”
Raúl Ostalé Bruixola, Commercial and Marketing Director in MENA, LALIGA, said: “We are delighted to welcome Visa as LALIGA’s new Official Payment Partner in the MENA region. This partnership is another important step in our commitment to bringing the competition closer to fans through innovative collaborations that create meaningful engagement and memorable experiences. Together with Visa, we look forward to giving supporters across the region new ways to connect with LALIGA throughout the season.”
The partnership reflects Visa and LALIGA’s shared ambition to bring sport, entertainment and innovation together for fans across MENA, supported by a program of marketing, digital engagement and fan activation initiatives.
About LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 clubs/SADs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, responsible for organizing professional football competitions in Spain. With over 268 million followers across 16 platforms and in 20 different languages, LALIGA is headquartered in Madrid, Spain, and boasts the most extensive international network of any sports property, with a presence in 35 countries through 8 offices. LALIGA also carries out its social initiatives through its FOUNDATION and was the first professional football league in the world to launch a competition for players with intellectual disabilities: LALIGA GENUINE Moeve.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.