Visa and Commercial International Bank (CIB) Announce Winners for the Second Egyptian Edition of She's Next Competition

  • Winners were announced at an awards ceremony where Hadeer Shalaby, the founder of Green Fashion, Salma Tammam, the founder of Reme-D, and Nihal Ali, the founder of Fincart won grants worth a total of US$30,000 and business coaching from USAID 
  • The winner was selected by an independent committee from more than 4000 applicants across a variety of sectors including technology, business, real estate, healthcare, social enterprise and fashion.
  • Top 20 applicants were awarded 1:1 mentorship opportunities provided by USAID

Cairo, November 30, 2023 - Visa (NYSE: V), the world's leader in digital payments and Egypt’s leading private-sector bank, CIB, announced Hadeer Shalaby, the founder of Green Fashion, Salma Tammam, the founder of Reme-D and Nihal Ali, the founder of Fincart as the much-anticipated winners of its second She's Next grant program in Egypt.  The winners were selected at an award ceremony held at the Hyatt Regency Cairo West. 

Handpicked from over 4,000 applicants across Egypt, the winning women-owned small businesses each received grants worth US$10,000 along with a year of business coaching from the United States Agency for International Development (USAID).  The winners were chosen from a pool of applicants representing a range of sectors, including technology, business, real estate, healthcare, social enterprise, and fashion. 

A jury evaluated entries based on the following criteria: the progression of applicants’ entrepreneurial journey; robustness of their business metrics; digital presence; and those who demonstrated the ability to solve problems. The members of the jury included Malak El Baba, Egypt Country Manager, Visa; Hany El Deib, Head of Business Banking, CIB; Hany El Sonbaty, Managing Partner of Sawari Ventures, a Cairo-based VC; and Karima El Hakeem, CEO of Plug & Play Egypt. 

For the first time, She’s Next included a People’s Favorite award, voted for online by members from the general public. This award with a cash prize of US$10,000 went to Nihal Ali, founder of Fincart.

She's Next is part of Visa’s efforts to support the digitalization of women-owned businesses and has marked the launch of Visa’s first Women SMB Digitalization Index where the majority of women entrepreneurs surveyed in Egypt (97%) acknowledged the growing significance of digitalization within today’s business environment. The survey also revealed that 68% of women entrepreneurs in Egypt are in favor of moving from cash-dominant to cashless businesses. Notably, more than one-third of respondents (35%) found it challenging to secure funding for their business endeavors. 

Through their participation in the She's Next program, these women entrepreneurs have already gained access to practical insights from women leaders, valuable tools, educational resources, and facilitated trainings. USAID will also provide one-on-one advisory support for the 20 finalists, equipping these individuals with guidance and insights to boost their business and financial strategies. 

“Visa is truly honored today to recognize the incredible resilience and forward-looking spirit of Egypt's women entrepreneurs, and we are more than proud to empower these trailblazers, addressing their unique challenges and fostering an environment where they can thrive. This initiative addresses the importance of access to capital, mentorship, and a robust digital infrastructure for the growth and scalability of women-led businesses. We extend heartfelt congratulations to the She's Next winners in Egypt and eagerly anticipate supporting them in their entrepreneurial journeys,” said Leila Serhan, Visa’s Senior Vice President and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region. 

Commenting on the collaboration, Hany El Dieb, Head of SME Business at CIB said, “We are very pleased to have partnered with Visa, as this partnership underscores CIB’s commitment towards empowering female entrepreneurs. CIB is delighted to commemorate She’s Next winners, and we look forward to providing them with the needed support to run, fund, and grow their businesses.”

About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more About Visa, and @VisaCEMEA


About Commercial International Bank S.A.E.

Established in 1975, Commercial International Bank (CIB) is Egypt’s leading private-sector bank. Each of CIB’s 6,900 employees is dedicated to achieving the Bank’s mission: delivering a distinctive customer experience through innovation and data analytics to provide customer-centric solutions and services that meet their needs. With a well-established network of over 200 branches, first-rate remote channels, and digital solutions, CIB provides individuals, households, high-net-worth individuals, large corporations, and small businesses with exceptional, 24/7 services.

CIB has consistently been recognized as the most profitable bank operating in Egypt and the bank of choice for over 500 of Egypt’s largest corporations. CIB was named the World’s Best Bank in Emerging Markets by Global Finance in 2018, one year after it was awarded the same title by Euromoney. CIB is also the first institution in the Middle East to be the subject of a business case study as part of the London Business School’s curriculum for graduate students. Since 2019, Bloomberg has included CIB in its “Gender-Equality Index,” making it the first company in Egypt and Africa to be listed on the index, which includes 230 companies from 36 countries representing ten sectors. 

For further information about CIB’s products and services, please visit


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